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Is Paranormal Really Dead?

Thursday Bites

a paranormal blog

twilight saga boxed setIs paranormal romance a thing of the past? Since Twilight hit it big that is the scuttlebutt around the industry. But I think they’re wrong.

All genres and sub-genres have their ups and downs. And there are always naysayers who say the genre is dead when is starts to come off of it’s high. But rarely is the genre truly gone. There are always the core readers who are upset when they can’t find their genre of choice. And while the large print publishers may be backing off of buying paranormal, the readers really aren’t.

Yes, you lose the non-core readers. Those bandwagon jumpers who only read the hotest thing. They read Twilight and they are likely moving on to Fifty Shades of Gray at this very moment. But they weren’t the people who boosted paranormal in the first place. Readers like you and I did that. Readers who loved when they stumbled upon a romantic ghost story, or psychic investigators and ate those books up and demanded more. Those readers are still out there. And they are hungry for the next big thing in paranormal romance.

Hungry for something different.

Why has paranormal romance declined? Well, it’s natural for any thing to drop after hitting a high. The stock market does it. The economy does it. And trends do it. But that doesn’t mean that that trend is dead, it just means it is in a natural low. And that low doesn’t have to be extreme. Paranormal romance is still selling. It is still selling strong. The only people who are not buying it are the big print publishers. And they are still buying it. New authors like Joan Swan are still being given contracts, and selling well. joan swan's fever

What the big print publishers are doing is slowing down. And that’s fine. The genre is slowing down. And that’s fine. But dead? No, I don’t think so. Not when so many people are still reading and still buying.

Even genres like the cowboy romance aren’t dead. Publishers stopped putting their weight behind them and the readers and authors went underground. More self-publishing authors are doing very well with genres like cozy mysteries, and cowboy romances than we know of. Are they big news? No. And they won’t be, but that doesn’t mean they aren’t out there. Authors are writing what they love and readers are buying what they love. It just means the big print publishers aren’t involved in the transaction.

That’s what happens when you only want large sales of individual titles or trends. When the sales are still viable for a genre, but not enormous, that’s when small publishers and self-publishers get a huge opportunity. An already hungry group of readers looking for more. And this group of readers is willing to look. Whether it’s for paranormal or gothic or urban fantasy there will always be a group of readers who want the supernatural in their romance. And I’ll keep dishing it up.

And if the wave starts to rise again? Well, grab your board, I’ll already be in the water!

What are you reading that isn’t popular? What do you look for? What is your favorite genre, sub-genre, sub-sub-genre? Do you read what is hot, or do you read what is not? Or both? What about paranormal? What would you like to see that hasn’t been done? What about the genre is boring you now? What about paranormal is hot?

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