Tag Archives: book release

The Dark Huntsman is RELEASED

Moonday Mania

a blog for happy dancing

The Dark Huntsman, my fantasy romance, has been RELEASED! And it’s now available in both print and Kindle versions on Amazon! I’ll be hopping around to lots of guest blogs this month, today I’m on Joan Leacott’s blog, Wednesday is Gloria Richard, and Friday is Romance and Beyond. For a full schedule  of where I’ll be check out my NEWS page and my Google Calendar. It has all the latest updates on blogs and personal appearances.

the dark huntsman by jessica aspenOn Friday, October 4th, 2013, I hit publish on Amazon and sent out the announcement to all my newsletter subscribers. What an amazing feeling to finally have my first full length book out there in the world. I love my novellas with Passion in Print, they’ll always be the first books I put out there. But, The Dark Huntsman: A Fantasy Romance of the Black Court, is the first full length book I ever finished. And it’s the first book I’ve been able to hold in my hand and say, “Yes, Mom, it’s a real book.”

And I already have a few sales. 🙂 Thank you newsletter people! This is the first time I’ve ever sent out a newsletter and it was way easier than I ever thought it could be. All thanks to Mailchimp.

Getting this book to market has been way more challenging than my Passion in Print books. At PIP, my editor Lawan Williams, shepherded me through the process. All I had to do was get my edits done and turn them in on time. Of course there were three rounds of edits and then the proofreading, but since they were all novellas it was super easy.

For The Dark Huntsman I had to do all of that, plus play the part of Lawan. And let me tell you, that’s a lot of work. And worry. I also had to make decisions that the owner of the company would make. How many rounds of edits? Who would do the editing? Who should I use for a cover artist? How much money could I spend.

And I had to write the checks. Or, actually, push PAY on the Paypal button!

I’m thrilled to have the final, physical, product in my hands. I love the book and the way the print version feels. I can’t wait to open up my box full of copies of The Dark Huntsman and get them out to my Goodreads Giveaway Recipients. If you are a member of Goodreads you can still sign up to win a PRINT copy, and if you’re not, why not join? Goodreads is a fun site where you can keep track of all your reading. It’s a virtual TBR shelf. There are fabulous chatrooms and giveaways too.

I chose to do Kindle Select with this book, so the e-book is available only on Amazon for 90 days. Nowhere else. If you read the article next Monday here, you’ll find out why. And, if you need to purchase the e-book from a different site, it will be available in January across many different e-outlets. So be patient, it will happen!

I want to thank everyone who has come with me on this amazing journey and let you know, this is just the beginning. Not only do I have The Dark Huntsman coming out, but book two in The Tales of the Black Court, Prince by Blood and Bone, will be out in December 2013. And I’m still on pace for my spicy, gothic, new adult, Christmas romance, Ghosts of Christmas Past. That one should be out in late November. (Although I’m having a little trouble typing with my crossed fingers!)

Any questions? What would you like to know about The Dark Huntsman, Prince by Blood and Bone, Tales of the Black Court or my writing in general. I always check back and answer my comments, so feel free! Thanks again for all your support, I couldn’t even think of doing this without all my online peeps. 🙂

Oh, and don’t forget…Buy The Dark Huntsman on Amazon today. 🙂


Filed under Book Sales, Moonday mania, The Dark Huntsman

The Blog Tour, When Do You Stop?

Moonday Madness

a blog on the ins and outs of writing

When you are an author in the modern age, you must promote your book online. That doesn’t mean you won’t go to you local bookstores, or even the ones in the surrounding counties. It just means that online promotions are more effective, and cheaper. No gas, no hotel, no  lunches out. (Okay, take a lunch for yourself) And millions more potential people to see your book. (Okay, that’s hopeful.)

When you have  a print book, promotion has a definite stop moment. Harlequin print authors have six weeks, and then the release is over. They must get working on the next book. Typical print books run 2-6 months, and best sellers can run for years. But e-books have a shelf-life of forever, so when to e-authors get to take a break? Most experts say you should promote for three months around your book. A month before, during and after it’s release. Minimum.

That’s right. MINIMUM.

Blaze by Joan SwanMany people will tell you to start you promotions way before the book is out to create excitement. That’s what print authors have typically done. Joan Swan does this very well. She’s doing it right now with her second book in the Phoenix Rising series, Blaze.  If you go to her website, the cover and excerpt are up and there are pre-order links ready for you to place your order. For classic print sales, like Joan’s books, pre-order blog tours are a must. They drive pre-sales and so drive those first orders the bookstores place. More prominant spots in the bookstores equal more sales. Blog tours must start early and end soon so the print author can promote the next book.

But e-authors are unable to take advantage of pre-order, and the life of an e-book is different from a print book. Typically print books make it or break it in the first few weeks of life. If sales are good in the first week, bookstores order more and sales increase. But it doesn’t last long.

E-books have a different shelf-life. They can be sold forever, they don’t have to be pushed out to make room for the next month’s offerings. And they cannot be pre-ordered. So their sales arc is different. E-books typically start off slow. Their first few weeks are usually not as big as the next few weeks. And some of them have broken out as best sellers a year after being released. Why is that? That’s because they are not in the print book cycle. They are in a forever cycle. And they sell better when the next book comes out. And the next. If you have three e-books in the sales cycle, that’s when most authors typically see there sales go up. So when should you do your blog tour?

All the time.

Sorry authors, it never gets to stop. Do you have to be frantic forever? No. The best time to be blogging like crazy is still the three months around your release, and the next release, and the next. But keep a presence on the web. Your book is still on sale, and the next one is right around the corner.  Don’t kill yourself with the über-blog-tour. (Had to use über so I could use a diaeresis!) Just be sure to keep your self out there. Visit friends blogs. Schedule something once or twice a month. Keep up with your own blog and website. And definitely keep up on whatever social media you hang out on, Facebook, Goodreads, Pinterest. It’s important.

Antique Books

Photo by Lynn Kelly, author

The old days when an author could sit back and take two years to write the next book are over. Now you need to have the next one ready to go while you are promoting the first one. And you need to be promoting something virtually all the time. Maybe not frantically, but consistently. Find a level you can live with and stick to it, then bump it up right around your release and blog, blog, blog for that short period.

Then sit back relax and work on book number three, because book number two is already in the can, right?

How long have you been blogging? Do you ever want to take a break? Are you on the killer blog tour right now? What do you think is appropriate to be doing while you are in between releases? (Ok, that’s a leading question!)

Oh, and I’m on a blog tour stop today at Rom Con Inc!


Come on by and leave a comment to win a copy of Little Red Riding Wolf.


Filed under Bloghops, Moonday mania, writing craft