Don’t Should on Yourself

Moonday Mania

A blog on writing

Today, I’m excited to have Keri K. Silk as my guest. Keri’s new book on social media, Virtual Freedom: Stop Wasting Time on the Web – Get and Retain Customers Effortlessly will be available for purchase soon. For now there are advanced chapters available and a special bonus for Jessica Aspen Writes readers, check out the bottom of this post to participate!

Authors who have engaged in or been trained in Life Coaching will recognize the title phrase.  It means that every time you say the words “I should…” you are doing yourself a disfavor.  In creating a social networking/internet strategy that is unique to you and your writing –beware! Watch out for those times you are saying should.

I should social network is a huge one! Like the original .com boom and bust, everyone is leaping to social media as the latest and greatest.  It can be. But it can also be an enormous stress and time sucker.  It was originally meant to be fun. A way to find and keep up with old friends. A way to share photos, short updates, etc.

For a brief moment it was – just fun. Then the should stepped in.  It became a frenzy of activity for marketers. Authors were told they should have a social media platform.  But no one clearly explained what that meant.  Do you know why you have a platform? Do you know if it’s working? Do you know how to take the should out and make it fun again?

The first thing I do with clients (and the beginning of the book) is go back to the beginning.  There are several points to consider but the main two are: What are you trying to accomplish and Where is your best venue?

First the What — Are you trying to make a name for yourself before submitting works? Are you self published and trying to get the word out? Are you traditionally published and want to build on their media campaign?  Each what starts a different thread.

Instead of “the scattergun approach” coined by UY Creative Communications Managing Partner Maureen UY.  Take a moment to focus on thewhat you are trying to do.  Choose one that makes the most sense to your bottom line.

Now the Who — (Journalists is this sounding familiar?) who are you trying to reach? Now that you know the reason you are blogging, posting, tweeting…. Who are you doing it for?

The list for writers can be long: publishers, media, buyers, readers, other authors, yourself?  Just like the time you take to craft your writing, you want to take the time to craft your internet writings so that they directly affect the ones you want effected.

For example:  A Facebook page – opens with books that you have written. And you send out a LIKE MY PAGE post to subscribers.  Chances are they already have if they were going to.  And do you know what the purpose is of multiple LIKES? Is this bringing them closer to buying? Are they already buyers?

Perhaps this is followed with: Great News my Book is on Amazon at a new price.  If they have already bought the book – is this wasted effort?  Enough sales to those who have already purchased could turn them off and stop them from paying attention.  When the next book comes out – they would have been ready buyers but now they are off to other things.

Too much to think about? Not really.

Not when you create a simple strategy for identifying and cultivating the right social networks.  A simple strategy is quick to put into place and targets your posting, schedules some using pre-schedulers, allows easy access responding and creates the stream of interested followers that you need to achieve your goals.  Start with these to focal points – the What and the Who.

These will drive which social networks you choose.  Knowing these two things will allow you to free up time with targeted posting. It will also save you money if you are paying a web designer, printer or social media developer.  These two simple starting points are the beginning to creating you successful web based author’s platform or campaign. It can also help you decide if you even need one (yet).

_________________________________________________________________________

Keri K. Silk is the author of multiple articles and e-books. She is currently finishing Virtual Freedom: Stop Wasting Time on the Web – Get and Retain Customers Effortlessly.  Mention reading about it in this blog when you purchase the advanced e-copy chapters and you will receive a free 15 minute Strategy Session.  Go to www.virtualfreedomthebook.com and click the Buy Now button.

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10 Comments

Filed under channeling success, Moonday mania, website

10 responses to “Don’t Should on Yourself

  1. Thanks Jessie for letting me guest blog! I am looking forward to lots of comments 🙂

  2. tashaseegmiller

    Social media used to scare me a bit, but I have since learned how to use it better (thank you twitter lists!) and have made some amazing friendships with people I’ve never met. This has given me so many chances to learn some incredible things and to branch out of my little spot in the world beyond what I would have thought possible.

    • You are so right! What doors we open with social media 🙂 It is an opportunity and a challenge for many. I am glad you have found that it is really not scary, at all.

  3. Social media could quickly become a full-time job. Managing the time can be tricky. For me, it is not only limiting myself (ie, setting a timer for 30 minutes in the morning, or whatever) but limiting how many platforms I join.

    I’m sure Triberr (sp), Linked In (again, sp) and others are great mediums.

    But,

    With a presence on Goodreads, Facebook, Twitter, and my blog, plus reciprocating support for friends, fans and followers, I already have a lot of balls in the air.

    For me, consistency is the key, to my look, to my brand, to my presence…. and my sanity1

    • Sherry,

      Right you are!! We are all trying to do to much. The best method is to strategically create the plan that will make it fun and easy for you. We all need to stop keeping up with the corporations who pay tweeters and bloggers. (I know since they pay me:)

      Realizing that reaching the right people who want your book, service, or message is really what we solo-entrepreneurs need to do.

      Keri

  4. I agree that writers plan on focus and a purpose before jumping in blindly to social media. This book sounds great!

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