Tag Archives: analytics

Terrorized by Twitter? Help is out there!

Moonday Madness

a blog on the craft of writing

This November I’ve been sharing with you some of my favorite places I go for advice. My first post introduced the indomitible Gloria Richard and Brinda Berry (click HERE), next I shared my secret source for social media, Kristen Lamb (click HERE). And last week I once again talked about the amazing Carolyn Cooper (click HERE). Last but not least I’m going to leave you with the inspiration for today’s blog, Mashable.

Mashable is a great blog for finding out all kinds of media information. It actually can be a little overwhelming. If you add Mashable to your list of favorites you’ll want to focus on the Social Media menu. There you can search for anything you don’t know you know about Twitter, Facebook and the new always challenging Google Plus.  My favorite post so far is  “10 Twitter Tools To Organize Your Tweeps“. This is the post that introduced me to Klout (another Kristen Lamb favorite) and Tweepler (something I have yet to explore, but is on that very long December list).

Klout is a very cool way to figure out if you are doing anything right on Twitter. It is another form of analytics, but is very easy to look at. It analyzes your social media so you will need to come up with a way to set goals and interpret the data for yourself. (Or you can take Kristen’s or Carolyn’s class and I’m sure those amazing women can help you.) I myself am checking Klout once a week, just to see what is going on with my Tweets. Am I going up or down? I seem to hover around 40+. I’d like to expand my influence. My goal is to be up ten points in six months and I’ll keep you updated in the future.

Mashable can help you do everything from creating a cool custom backdrop on your Twitter page to give you advice on how to use Twitter for a job hunt. If you are just exploring Google+ or Facebook, there are posts specifically targeted to those areas of SM. Whatever you have a question on, Mashable can help.

There you have it. My favorite places for technical advice on social media. From Pimping your Blog to detailed advice on Twitter these gurus cover the globe. I know you all have your favorites. Where do you get your advice?

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Introducing the Amazing Carolyn Cooper

Analytics were something I never gave a first, second or third thought to before I began taking classes with the amazing Carolyn Cooper. I started with her class on how to improve your website, moved on to her analytics class. I learned an amazing amount. If you are the kind of person who wants a bargain, likes to receive way more than she paid for, take one of Carolyn’s classes. There was so much amazing information, here I am months later and I still need to go back through my notes and figure out what I didn’t absorb.

I love, love, love classes like Carolyn’s that are packed full of the information I need, but I find that it takes months to digest the information. I take the class, get a little knowledge into my brain, then I have to put it aside for a little while. Take it out later and digest it over months so the information isn’t overwhelming.

If you need a basics course on tweaking your website or blog, my first post on Brinda Berry and Gloria Richard (find HERE) will get you started. If you are ready for the big time take one of Carolyn’s classes, but don’t say I didn’t warn you! I have it on my to-do list for December, to go through my class notes from Carolyn’s class, and go step by step tweaking and fixing the small things that will cascade my blog to stardom!

And then maybe I’ll be ready to absorb Kristen’s class in January. I posted about Kristen Lamb last week. (Click HERE) She and Caroline teach overlapping information, but they focus on different aspects of the same idea. Both are incredibly valuable and I definitely find it of value to take classes on the same subjects from a variety of people. Why? Because one will teach you in depth about subject A, and a little about subject B…and then the second teacher will do the opposite.

While both teach about social media and tweaking your website, Carolyn focuses more on using your analytics and your page layout, as well as Twitter, FB, etc. Carolyn also works with more than just authors, so her classes, while targeted to authors, bring in a different dimension. She’s been marketing since she was at her mother’s knee, and working with computers and communication almost as long, so she is a veritable encyclopedia (does anyone even know that word anymore?) of information.

Where are you on your path to blogdom stardom? Are you just taking baby steps? Finding out how to add pictures and bling to your site? Or are you ready to dig deep into the wide world of Google Analytics?

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Straggling Over the Finish Line

My class on Online Author Awareness with the phenomenal Carolyn Cooper that began as my Brave Adventure  is over, finished, finito. And as much as I strove to do it differently it has ended just like many of my online classes do. The marathon is over and I barely crossed the finish line.

I start a class full of good intentions. I will keep up! I will do all the homework! I will end this class at the top! But then life interferes and I’m barely keeping up with reading the messages, let alone the pages and pages from the file section. As moderator for a CRW class I have the responsibility to make sure everyone is having a good time and behaving nicely, so when I moderate I do make sure I read every message, just in case. And that is about all I could do by the end of this class.

While I fell behind somewhere between lesson six (Landing pages and squeeze pages) and lesson seven (the Neuropsychology of choice) I will have plenty of opportunity to catch up. I have all of the files on my computer and I’ve printed out everything but the last case study. I will learn this stuff if it kills me.

Am I unhappy that the class was chock full of relevant information? No! Am I unhappy that I will have reading for the weeks to come? No! Am I unhappy that I couldn’t keep up? Well yes, but not with the class. Carolyn was a fantastic teacher brimming with information and she has given it to me in a form that I can easily review and learn on my own time. She was incredibly participatory and helpful to everyone in class and if you are at all interested in this topic I cannot recommend a better person to learn from. Just don’t schedule anything else!

No, the failings in this case are all mine. I simply didn’t have enough time or energy. But I will now. I will review the last three lessons and make sure I understand them. I will apply what I have learned. And I am still excited about this topic. So excited in fact that I am considering doing it again! Carolyn and CRW are offerering a class in Analytics For Authors and I am excited! Another class where there will be tons of information on something I know nothing about. I’m in heaven.

Of course, now I know what analytics are and what they can do for me as a blogger, website owner, and author. But do I have a clue how to use them? Not really. A full class will help tremendously. Time to don the marathon equipment again, face the starting line and hope that this time I cross with flying colors and win!

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